Search Engine Optimization (SEO)

Search Engine Optimization or SEO is the process of affecting the visibility of a website or a webpage in a search engine’s “natural” or “un-paid” or sometimes referred to as an “organic” search results.

In general, the higher a result from an inquiry appears on a page, and more frequently a site appears in the search results list, the more visitors that particular site will receive from the search engine’s users. Users: people like you and I.

SEO may target different kinds or types of searches

Searches such as image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Is your website coming up on the first page of a Google search for your product or service?

Having a product that no one can find is a bit like throwing a party and not sending out invitations.

That is why you advertise. Search Engine Optimization is a type of advertising. Goal: Getting your product or service in front of people – the right people – people who are search for what you offer.

Internet Marketing and SEO services are crucial to your company’s long-term success.

Your customers are using the internet to find products and services like the ones you offer. Potential customers will either find your products and services or they will find your competitors products and services.


How I execute SEO or Search Engine Optimization

As an “Internet Strategist”, I research and consider how search engines work, what people search  for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

The target is always moving.

Search engines, like Google, are continually changing rules and algorithms. Search engine companies are trying to get the best results for the clients that use their search engines.

I optimize a website for search engines by editing and sometimes rewriting it’s content, html code, associated coding, tags and more to increase its relevance to the search engines, thus “optimizing it” while keeping the reader engaged and moving along to the purchase point.

I strive to understand the big picture of your business.

That means I will learn who your audience is, what your product does, and why your product is better than your competitors. I will list your goals and become familiar with what you are trying to communicate to your customers.

What can I do for your company? I can bring your company’s website on to the first page of a search engine for the company’s keywords and terms. I will continue to optimize your site with the goal of bringing it up higher that first page.

What is the difference between Search Engine Optimization and Search Engine Marketing?